FG Wilson - Model for expansion

As a world-renowned manufacturer of high-quality diesel and gas generator sets, FG Wilson knows what the market needs - and has the knowledge and experience to provide it. In response to these needs, it is now extending its F Model range and growing its Chinese dealer network.

Less than a year since FG Wilson launched its hugely successful F Model range, the leading global manufacturer of diesel and gas generator sets will be expanding the family further throughout the next 18 months.

The 32-125kVA range, which complements the existing suite of FG Wilson products, has proved extremely popular with customers across the world as its design provides a more diverse and competitive product offering across multiple customer segments such as domestic, retail and industrial.

Uncompromising on quality, availability and expert local support, these models deliver uncomplicated power assurance with the quality excellence that the world has come to expect from FG Wilson. Until now, the 32-125kVA range has only been available in 50Hz, but customers will soon be able to be purchase this in 60Hz.

Plans are also advanced for the launch of the F Model range in a number of different sizes - smaller and larger - to meet the rising demand for the product in countries such as Brazil, China and Russia, and throughout Africa. Over the next 18 months, the range will become available in 9.5-22.0, 150.0-165.0, 200.0-220.0, 275.0 and 340.0-390.0kVA.

An exclusive feature of the F Model range that has been an important factor in its success during the first year on the market is the introduction of the FG Wilson engines to the core design of proven and trusted FG Wilson generator set. Coupled with robust, world-renowned components, the F Models deliver a high-quality ready-to-run product that meets industry standards for the value-utility market.

Greater reach

Running in tandem with the successful launch of the F Model range has been the growth of FG Wilson's official dealer network across China. During 2014, FG Wilson expanded this network with the recruitment of five high-quality companies that have improved its reach across four key provinces: Shandong, Jiangsu, Hunan and Sichuan.

These new dealers will work alongside the long-standing FG Wilson Hong Kong dealer, which has been providing exemplary diesel and gas generator sets, as well as expert advice and specialist technical support, to Hong Kong, China, Macau and Taiwan since 1991.

FG Wilson's dealer recruitment is ongoing, and the company is engaging with a number of firms with a proven pedigree to establish new dealers in areas including Henan, Hubei, Fujian, Inner Mongolia, Jiangxi, Shanxi, Jilin, Guizhou, Gansu, Hainan, Ningxia, Yunan and Heilongjiang.

Neil McDougall, retail global sales director, says: "FG Wilson is continually searching for opportunities to consolidate its position as the leading global manufacturer of diesel and gas generator sets. The expansion of our dealer network in China and the upcoming launches of our popular F Model range in a number of new sizes are very tangible examples of FG Wilson ensuring all of our customers' needs are fully met.

"The F Model product range has delivered on our promise of providing performance, serviceability and durability with an FG Wilson engine and a simplified choice of options. The forthcoming introductions of the new F Model sizes will allow us to compete in even more new markets and broaden our customer base further.

"Such new product introductions are part of Caterpillar's strategic plans to position FG Wilson as the volume brand within its electric power division for all diesel and gas generator sets from 6.8-750.0kVA," McDougall continues.

"The expansion of our dealer network in China comes just six years after the relocation of FG Wilson's Asia Power Systems [APS] to a world-class 28,000m2 facility in Tianjin, purpose-built to fulfil increasing demand.

"Highlighting our policy of continued investment in our world-class manufacturing facilities across the globe, the APS plant in China is one of the main source plants for the recently opened product distribution centre, located in Antwerp, Belgium."

With manufacturing plants located in, Brazil, China, India, and the UK and US, FG Wilson's 'One Global Standard' guarantee ensures that every one of its generator sets is designed and manufactured to the same global standard.

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